Build your brand in Australia

Your commercial partner on the ground. Uplift HQ helps international FMCG brands enter Australia, manages key retail accounts and develops new business opportunities.

Why FMCG Brands Work With Uplift HQ

Great products need a clear route to market and someone to drive it. Uplift HQ brings Australian retail experience, category insight and hands on commercial execution to your team. From your first market entry plan to your next range review.

Three ways to grow

Supermarket aisle lined with FMCG products

how we engage

retainer based fractional account management

1

Ongoing ownership of your retail accounts, with an agreed scope and rhythm. From buyer relationships and account plans to promotions and performance reviews, we keep commercial priorities moving.


Project based strategic work

2

Focused support for a defined commercial challenge: Australian market entry, a range review, a category story or a new channel launch. Clear deliverables and practical support to put the plan into action.


Performance aligned growth support

3

New business development and brokering with agreed targets, responsibilities and commercial terms. Where appropriate, a retainer and performance component align the work with the opportunities we help secure.

CASE STUDY · AMERICAN BEVERAGE MARKETERS

$4m → $12m

3× the business. Four channels unlocked.

Julian grew Master of Mixes in Australia from $4m to $12m by unlocking distribution across:

🛒 Grocery     🚢 Cruise ships
🍸 Liquor     🍽 Food service

An international brand. New routes to market. Measurable growth.

Let’s unlock your Australian growth →

Experience across FMCG

The brands and retailers below reflect Julian’s career experience across previous roles, rather than a list of Uplift HQ clients.

Let’s talk growth

Tell us about your brand and your next commercial challenge.

Australian market entry. Stronger accounts. New business.

Julian Wilson, founder of Uplift HQ