Your partner in Australian retail
Uplift HQ partners with FMCG brands to navigate complex retail environments, strengthen buyer relationships and drive sustainable growth across Australia’s major grocery channels.
Who We Are
Uplift HQ was built to bridge the gap between strategy and execution in FMCG.
We bring senior-level commercial leadership typically found inside large FMCG organisations and make it accessible to ambitious brands that need experienced support without building a full internal team.
Our work spans account management, category strategy, range reviews, promotional optimisation and new business development — all grounded in real-world retailer experience.
Meet Julian — founder of Uplift HQ
Julian brings experience across national account management, channel development and FMCG insights, with roles at Goodman Fielder, SouthTrade International, Obela and Quantium.
That background combines the brand owner’s commercial priorities with an understanding of retailer needs. His work growing Master of Mixes in Australia is a practical foundation for Uplift HQ’s international market-entry offer.
Strategy that moves into action
Uplift HQ works as an extension of your business. We connect category insight and commercial planning with the buyer conversations, account management and follow-through needed to make progress.
For international brands, that means a commercial partner in Australia. For brands already here, it means experienced support to strengthen accounts and develop the next growth opportunity.
Let’s build your next opportunity
Bring experienced commercial support into your business, with a clear plan and someone to drive it.